Business Film Example Critique
Alexander Gray
June 1, 1997
Perspectives on Film
Dr. Gose
Film Critique #2 (Option G. Business Films)
Film: "The Efficiency Expert"
When I saw the film: Friday, May 30, 1997.
Where I saw the film: In the comfort of my own home! (Rented the
film, VHS format).
Readings which relate to this film: pp. 58-65 from Riddell's, "Economics: A
Tool for Understanding Society", and the excerpt from Adam Smith's "The Wealth of Nations".
Paragraph that relates one key concept of the respective reading towards
the film:
The division of labor as defined by Adam Smith's "Wealth of Nations"
speculates on the innovation of the factory environment in terms of
production levels. In 1776 (publication date of the "Wealth of
Nations") the concept of dividing the labor force into distinct
departments was an entirely new concept. The thought that each employee
had a very distinct task to preform in an assembly line filled
economists minds with such grand thoughts of efficiency. Theoretically,
the system of dividing tasks of assembling a specific product seemed
almost too good to be true. This is where the movie "The Efficiency
Expert" comments upon so well. In a nutshell, it is discovered that
through the film that indeed the system of so called efficiency of
dividing the labor force produces a high degree of boredom. This is
uncovered through the scheme Anothony Hopkins' character (the erudite
student of the theory of Smith) devises to increase levels of efficiency
in a factory. Hopkins' character believes quite strongly in the
division of labor theory. In fact this is the very essence of Hopkins'
tools of efficiency which he proposes to Mr. Balls (CEO of Balls
Moccasins and Clothing factory). Some of Hopkins' solutions would
inclue errecting barriers in front of each of the seamstresses in order
to limit their amount of chatter, thus theoritically allowing them to
concetrate more and produce a higher volume of goods. What is
discovered, is that preforming one specific mundane task without social
interaction renders such blantent levels of boredom in employees.
Ironically, the levels of production lower gradually over a lengthy
period of time. Lower levels not necessarily due to poor craftmanship,
but instead due to the lack of social interaction. This is where
Smith's theory is deficient in explaining the basic human need to
interact with one another, This is also where Hopkins' fatal flaw in
his theory exists. The flaw being the notion of comparing higher levels
of production to be equitable with lower levels of social interaction.
Although dividing tasks in the factory environment is a wise decision to
increase production, still the need to interact is both necessary and
most humane. Factory workers are not automatons of the department head
or CEO. If a robot is needed to preform a task then a company head
ought to invest in such (this would obviously cease chatting
altogether). Yet, if humans are the main component of the work force,
then an understanding of communication must be accepted. Finally,
Hopkins learns the importance of team work and camaraderie derived
through communication, not only in work but also during off-work hours.
This being exemplified by the improved realtionship between Hopkins'
character and his "screen" wife. The director includes the realtionship
between husband and wife as an important motif is to illustrate the
symbiotic existence between both work and non-work problems. Both having
in common the solution of a necessary increase in communication.
|